PRESS

ABOUT THE FOUNDER
Nicola Harlem founded The White Label in 2015, following her move to Oslo from Shanghai. Coming from a manufacturing background in design and brand consulting, she was inspired to bring luxury quality apparel to the Norwegian market. Through her connections and experience, Nicola founded The White Label with a mission of giving every woman access to luxury apparel at honest prices. 

 Nicola’s long-time passion of dance has translated into soft cashmere knits and oversized fits layered with soft, flowing fabrics from the silk collection. “A dancer knows her body, she knows how fabrics move with her silhouette and how to layer. It’s an art in itself,” Nicola says. 

 With an international commerce degree, Nicola approaches fashion not just with an aesthetic aim but also a business-like one. She brings her vision, passion and experience to The White Label, creating luxury staples for the modern woman. 

 

PRESS RELEASE

THE WHITE LABEL’S NEW COLLECTION OFFERS LUXURY APPAREL AT HONEST PRICES

Oslo, Norway, 2016 – Norwegian womenswear brand The White Label launches new collection of luxury cashmere and silk wardrobe staples at affordable prices.

The Spring/Summer 2016 collection celebrates the twenty-first century woman with classic, clean-cut designs that embody femininity with a touch of boldness. At the heart of the collection are essential pieces for a modern woman’s wardrobe made with premium cashmere and silk.

The collection stays true to The White Label’s mission of offering luxury quality at affordable prices.

“It is our goal to give every woman access to luxury, so we price our garments honestly,” says Nicola Harlem, the founder of The White Label. “Through having an online business, we are able to cut the overhead costs to the absolute minimum. Norway may have one of the highest price levels for high-end goods, yet we have customers from all over the world coming to us for our affordable luxury staples.”

The knitwear line fuses classic necklines with contemporary silhouettes and is made using the finest quality of pure cashmere sourced from Inner Mongolia and produced in Hangzhou, China. The signature line of powder-soft sweaters receives a fresh update with drop sleeves and box cut, creating an oversized and relaxed fit.

Flowing dresses that can be dressed up or down are the new highlight of the silk line. They come in both long and short sleeves and in a variety of necklines. The silk line also features classic shirts and t- shirts. The White Label uses premium Crepe De Chine silk from the Zhejiang Province of China.

“We want to bring a whole new meaning to effortless style. Modern women are multitaskers, and our designs can take them from work to weekend and from meetings to dinner,” says Nicola Harlem.

The White Label Spring/Summer 2016 collection launches 15th of April 2016 and will be sold exclusively online at www.thewhitelabelproject.com. New pieces will be added on a regular basis.

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NOTE TO EDITORS

To view SS16 Look Book and download high resolution images, please go here.
To download high resolution editorial images, please go here.

For further information, please contact pr@thewhitelabelproject.com.